New Ice Mule Beach Cooler Bag from Surf Expo

When I attend Surf Expo I like to visit old friends to see what new products they have coming out.  At the 2017 January Surf Expo, Jim Collie, Ice Mule President and CEO could be found in the booth showing the full lineup of Ice Mule products.  This year I got advanced notice of the new Ice Mule Beach bag.  Having seen the Beach Bag from the outside I could only imagine what the inside of the bag looked like.  Wow was I surprised when I actually got to see the bag.  Thinking that the entire bag as the cooler, boy was I wrong. What Jim Collie did was to design a smaller Ice Mule Cooler that would fit inside the middle of the bag between open spaces where beach towels and other gear could be stored.

Designing the bag like this made the bag multipurpose.  The bag could be used with or without the Ice Mule Cooler.  What a great idea.

Along with the Ice Mule Coolers, there were full lineup of coolers.  Coming out along with the Beach Bag, is the new sea-foam colored cooler.  You can see the new color in the photos to the left.  Jim said that the new sea foam color was a big hit at the show and he expected strong sales from the new color.

Also Ice Mule is offering their customers a new product display  stand.  It is the one pictured along side of Jim Collie shown below.  I have been  using mine for two years now and I love it.

I especially like that I can roll it up and put it in my luggage when traveling by air.  At my destination I will have my cooler with me.  That is real sweet because I cannot tell you how many times I have purchased a cheap Styrofoam ice chest to leave it behind in the hotel room when flying back home.  Ice Mule has solved that problem for me.

As you get ready for the 2017 spring and summer seasons and you are in the market for a new cooler, you need to check out all the different Ice Coolers because they work as they were designed to do. If you do not have a Ice Mule re-seller in your neighborhood, click HERE to visit their webpage.

 Until next time be safe in the sun and have a great day in the great outdoors.