The Normal Brand at Surf Expo

Each year as I cruise the rows at Surf Expo, I am on the hunt for a brand that puts a different spin on its products as the brand tries to get the attention of surf lifestyle buyers and store owners.  In January I discovered 'The Normal Brand".

The Normal Brand? That seems like a very  nebulous name for an upscale mens' and women's clothing line.  That is why I had to find out what The Normal Brand was all about.

To start with, this clothing company is a family affair.  At the show were three brothers, one of which started the brand.  Jimmy Sansone was the brainstorm behind The Normal Brand.  If you search for Jimmy Sansone you can easily find him. But click HERE for a very good article from Entrepreneur Magazine about The Normal Brand.

The Normal Brand booth was tucked away on one of the rows in the clothing area of Surf Expo.  When I arrived three of the brothers were sitting on the booths front steps.  There I met Lan Sansone pictured above.  He gave me the history of the family business started by his brother Jimmy.  We talked about how their Midwest lifestyle had a big impact on their clothing design.  As Entrepreneur Magazine article noted, the Normal Brand was filling a gap between office attire and outdoor clothing where office attire was not suited for the outdoors and outdoor clothing was not suited for the office. Through Jimmy Sansone's ingenuity and vision, The Normal Brand was born. Lan showed me the great book they had made when he and Jimmy went fly fishing in Oregon with their father.  He was real proud of the family's accomplishment taking The Normal Brand where it is today.

You can shop online by clicking HERE for their storefront.  You can also find The Normal Brand at retailers like Urban Outfitters. Click HERE to find a store near you.  Find a store near you and try on their great outdoor clothes for men and women.

Until next time, be safe in the sun and have a great day in the great outdoors.