At the 2016 ICAST when I was in the Chums booth greeting old
ICAST friends, I got into a discussion about other brands when it came to light
that the past owners of MOJO sportswear started a new fishing and marine product
line called fish Monkey and that I had to visit their booth. So I was directed to the Fish Monkey booth a
few booths over and this is what I learned.
Fish Monkey! What is a Fish monkey? Fisch affe ist ein handschuh.
James
Rath and Tim Mossberg started Fish Monkey which is a full lineup of different
types and styles of performance fishing and marine gloves. At the booth I met Tim Mossberg, president. As
I started talking to Tim, I was thinking fishing gloves are not new. I can get them at many different places. But the more we chatted it became clear to me
that they were onto something. So here
is a question. How many different pairs
of fishing gloves do you have? One pair of fingerless kayaking full fingered
for offshore, cleaning fish, and how about Nitrile Disposable gloves. Typically to purchase each of these gloves
you have to shop at many different places.
That is where Fish Monkey comes in.
Fish monkey is a full line up of all the different kinds of fishing and
marine gloves all in one place.
As I started to leave the booth, James Rath and I continued
the conversation about their marketing plan and how they were going to
penetrate the market. After honing their
skills making MOJO the brand it is today, James said that they have worked hard
to make the purchase of fishing and marine gloves easy with a price point that
will not break the bank. Because all the
samples that were being exhibited at ICAST were pre-production models retailers
will not start to stock their shelves until later in year.
Sometimes in the Sportfishing market place there are product
gaps that need to be filled with a solution.
In this case Fish Monkey has done just that. Click HERE for their website
and catalog.
Until next time, be safe in the sun and have a great day in
the great outdoors.
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