In the mail this week I received my Bass Pro sale mailer. Before I opened it I was expecting the
typical sale add that I get throughout the year when Bass Pro wants to promote
some of their seasonal products. I sure was
prized to open an advertisement promoting the NRA, hand and long guns and
ammo. What strikes me about this is
that it is American Free Enterprise at work.
No matter which side you are on regarding the 2nd Amendment
or gun control, you have to appreciate the tenacity of the gun industry and
their major re-sellers like Walmart and Bass Pro for making money. Is not that what capitalism is all about? Take
advantage of market trends to develop sales and marketing campaigns that
resonate with American outdoor sports and recreation buying public is just
artful. I can tell you from experience shopping
at my local Bass Pro in Palm Bay, Florida, that during this sale, if you are
not at the store when it opens each day, you will either have to wait in long gun
counter lines or not get the hand gun, rifle or ammo you came to the store to
purchase.
As I looked through the flyer, I could not help but notice the
cost of gun and ammo. With the prices I
am seeing, the gun industry is extremely profitable. If you or your 401K is not investing in gun
industry stock, your retirement plan is missing out.
How about a little gun nostalgia? Remember back in the day
when you could go into Sears, Kmart or your local hunting store and find a
barrel full of old military rifles for about $10.00 - $20.00 each? Or kids could purchase gun if they had the
money without their parents. Boy has times changed. Check out some of the sale prices in the NRA
Freedom Days’ sale add. The sale started
yesterday and ends on July 31st.
Until next time, be safe in the sun and have a great day in
the great outdoors.
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