Thursday, July 21, 2016
Smith Shows Off Premium Outdoor Performance Sunglasses Collection at ICAST
What I always like about ICAST is the sunglasses wars between the major brands. At the 2016 ICAST held at the Orange County Convention Center Smith Optics showed off two of their new premium outdoor performance frames in addition to many of their other great sunglass with their new ChromaPop lens systems. By upgrading the Smith lens technology, they were most surely sending a message to Maui Jim, Costa, and Native and other brands that their lenses were the best. Click HERE to learn all about the Smith ChromaPop lens systems.
The two new models were the Redmond and Wolcott. See photos below. Both pairs of sunglasses use the Smith proprietary lens technology. The lens provide 100% UV protection. Each lens is crafted from Techlite TLT glass lenses which include according to Smith “Anti-scratch or ChromaPop+ and ChromaPop polarized lenses that enhance visual definition and natural color clarity in a high impact resistance lens for an upgraded experience offering instant advantage and confidence.”
The new Redmond comes in an 8 base wrap design with narrow, lightweight temples. It has a medium fit frame in 13 colorways with six ChromaPop+ lens offerings, two ChromaPop lens choices, and five Techlite glass lens options. Wow that is a lot of choices when picking a pair of new sunglasses.
The Wolcott has a small and medium fit frame in 11colorways with six ChromaPop+ lens offerings, two ChromaPop lens choices, and three Techlite glass lens options.
According to Smith, “Each Redmond or Walcott frame is designed in the US and constructed in Italy of 53% bio-based lightweight, yet durable Evolve frame material and are part of the largest eco-friendly sunglass collection in the world. Featuring premium Italian stainless steel spring hinges and the addition of hydrophilic megol nose and temple pads for a secure fit. Both models are RX compatible.”
Each of these sunglasses has a MSRP of $169-239 depending on lens selection. They are available now specialty retailers worldwide and smithoptics.com.
Until next time, be safe in the sun and have a great day in the great outdoors and do not forget to wear your sunglasses to protect your precious eyes.